SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
The new Chinese golf star Li Haotong has received a new sponsorship deal by top sportswear brand Adidas.
At the sportswear giant announcement, Adidas have signed a long-term sponsorship agreement with Li, making the brand Li’s provider of apparel and footwear.
“We’re looking for players that are creators both on and off the course and it’s no question that Haotong fits that mold,” said Tim McNulty, director of Sports Marketing, adidas Golf. “Being the youngest player in the top 50, he’s blazed a trail very quickly to be seen and respected as a top-ranked player, and we’re looking forward to helping him along the way with the best in apparel and footwear the game has to offer.”
Li Haotong, born in 1995, is a Chinese professional golfer who turned professional in 2011 and played his early pro career on the OneAsia Tour and PGA Tour of Australasia. He played in a few European Tour events before capturing his maiden European Tour victory by winning the Volvo China Open on May 1 2016.
In 2017, Li played mainly on the European Tour, but also had some breakthrough results at the US Open, British Open and PGA Championship. In January 2018, Li earned his second victory on the European Tour, at the Omega Dubai Desert Classic.
This year, Li made his debut at the Masters and made a strong start by shooting a 3-under-par 69 to put himself among the leaders through the first round of the Masters at Augusta, making history for Chinese golf.
Source: Sohu
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
HSBC nurtures golfing in China
07 Nov 2014
How Adidas has bounced back in China
31 Mar 2015
Angelababy to be the new face of Adidas Originals
12 Dec 2016
iQIYI secures digital rights to PGA Tour
05 Nov 2015
China and Australia team up to host new golf tournament
08 Apr 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...