Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
The new Chinese golf star Li Haotong has received a new sponsorship deal by top sportswear brand Adidas.
At the sportswear giant announcement, Adidas have signed a long-term sponsorship agreement with Li, making the brand Li’s provider of apparel and footwear.
“We’re looking for players that are creators both on and off the course and it’s no question that Haotong fits that mold,” said Tim McNulty, director of Sports Marketing, adidas Golf. “Being the youngest player in the top 50, he’s blazed a trail very quickly to be seen and respected as a top-ranked player, and we’re looking forward to helping him along the way with the best in apparel and footwear the game has to offer.”
Li Haotong, born in 1995, is a Chinese professional golfer who turned professional in 2011 and played his early pro career on the OneAsia Tour and PGA Tour of Australasia. He played in a few European Tour events before capturing his maiden European Tour victory by winning the Volvo China Open on May 1 2016.
In 2017, Li played mainly on the European Tour, but also had some breakthrough results at the US Open, British Open and PGA Championship. In January 2018, Li earned his second victory on the European Tour, at the Omega Dubai Desert Classic.
This year, Li made his debut at the Masters and made a strong start by shooting a 3-under-par 69 to put himself among the leaders through the first round of the Masters at Augusta, making history for Chinese golf.
Source: Sohu
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024 12:36
Related coverage
How Adidas to benefit from IAAF event in Beijing?
17 Aug 2015
How “capricious” golf courses are!
03 Apr 2015
Tiger Woods insisted going to China for golf?
24 Apr 2015
AliSports sponsors Reignwood LPGA Classic
19 Sep 2016
Adidas China appoints Proximity as digital and social AOR
18 Aug 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...