FIFA launches Sina Weibo account

On March 12, FIFA launched its official Weibo account, @FIFA国际足联, to make its digital presence on one of China’s largest social media platforms.

Along with the launch of the official account, FIFA also conducted a campaign entitled Pass the Ball to engage more Chinese fans. In late March, the world’s top football governing body will also open its second account on Weibo, @FIFA世界杯, which will be aimed at keeping followers informed of all news and updates regarding the FIFA World Cup.

Mentioning Weibo’s cooperation with FIFA, Weibo CEO, Wang Gaofei said: "As the world's largest Chinese social media platform, Weibo has 392 million monthly active users, of which more than 100 million are interested in sports. FIFA will leverage the unique advantages of the Weibo platform to grow its presence in China and provide Weibo users with exciting initiatives.”

FIFA’s Chief Commercial Officer Philippe Le Floc’h commented: “FIFA is very excited to launch its digital presence in China where social media is an important means of communication, especially with young people. Our new dedicated platforms will allow us to get closer to Chinese football fans and find out what the beautiful game means to them. We look forward to working with Weibo and our Commercial Affiliates over the coming months to give FIFA a strong digital presence in China.”

Source: jiemian & fifa

Proofread by William Logsdon