VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
In March, the American multinational energy corporation, Chevron Corporation, announced Chinese track and field athlete, Su Bingtian, as the ambassador of Chevron Havoline for Greater China.
The 28-year-old has just broken the Asian record by clocking a personal best of 6.42 seconds, as he took the silver behind American Christian Coleman in the men’s 60 meters final at the World Indoor Championships in Birmingham, England on March 3. In 2015, Su became the first Asia-born athlete to run under 10 seconds in the 100m sprint in the year 2015.
Su’s concentration, persistence and courage is a perfect fit with the brand commitment of Chevron Havoline. For 2018, the company will be working with its new ambassador on online and offline marketing activations to provide customers with a premium experience.
“We are really pleased to cooperate with Su Bingtian, because of his confidence, concentration and courage to make breakthroughs and a continuous outstanding performance in major events is a perfect fit for Chevron Havoline, a brand with a 100-year history,” said Guo Baomin, General Manager of Chevron, Greater China. “China is one of the key markets for Chevron Havoline, and we hope we can use this cooperation to engage more Chinese customers.”
Source: p5w.net
Proofread by William Logsdon
Related coverage
Descente announce Daniel Wu as its first brand ambassador in China
04 Jun 2018
Wu Dajing named brand ambassador of Evergrande Spring
13 Apr 2018
Mengniu welcomes Messi as new ambassador
25 Feb 2018
TCL strikes sponsorship deal with Neymar Jr.
06 Feb 2018
Qiaodan Sports signs actress Tang Yixin as ambassador
23 Jul 2019
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Yutang Sports
loading...