Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Song Qian
The global footwear and apparel brand Reebok has announced on its official Weibo account that its subsidiary brand, Reebok Classic, has welcomed Song Qian as their new ambassador for the Greater China Region.
Reebok Classic is a lifestyle shoe brand with a large catalog of athletic shoes that have become popular casual wear. The brand has evolved its styles from the Classic Leather, the Workout, the Ex-O-Fit, the Newport Classic and the Freestyle. The Reebok Classic portfolio also includes Retro Running, Retro Basketball, InstaPump Fury and contemporary styles.
Song Qian, known professionally as Victoria or Victoria Song, is a Chinese singer, dancer and actress based in South Korea and China. She debuted as a member of South Korean girl group f(x) in September 2009.
In the past year, Reebok has engaged some popular stars in China as its ambassadors. In 2017, the 81-year-old actor and catwalk model Wang Deshun, 31-year-old actress Yuan Shanshan and the 18-year-old actor Wu Lei became Reebok Fitness ambassadors for the Greater China Region.
Reebok Classic also in 2017, signed up the Hong Kong actor Chen Weiting, who has become an idol among young people. With his fashionable clothing style, Chen has stolen the spotlight in the entertainment industry.
The actor endorses the classic series released in May 2017 such as the Aztec, Zoku, Furylite Slip-on and many others. In early 2017 the Reebok Pump Supremes appeared in some of Chen Weiting's social network photos. He has also been photographed at the airport wearing his Reebok FuryLite.
Source: Weibo
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
TCL strikes sponsorship deal with Neymar Jr.
06 Feb 2018
Su Bingtian named Chevron ambassador
06 Mar 2018
Rossignol Group Partners With IDG Capital to Seize Development Opportunities in the Chinese Market
05 Jun 2018
ASICS sign up two Chinese entertainment stars as ambassadors
22 Jan 2018
Yao Chen named a lululemon ambassador
11 Apr 2018
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...