Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
As reported by Sina, the Chinese kitchen appliance manufacturer Vatti has signed an agreement with France Men’s National Football Team , becoming their Official Partner.
By signing this sponsorship deal, Vatti expects to expose its brand to a wider range of people around the world by leveraging the global fame and popularity of France Men’s National Football Team.
At the same time, Chinese fans will have opportunities to meet with French stars such as Paul Pogba, Antoine Griezmann and Kylian Mbappé with the help of Vatti. The company will also organize tickets to the 2018 FIFA World Cup for Chinese fans.
Vatti, founded in 1992, is one of the leading Chinese manufacturers of kitchen appliances such as stoves, ovens, dishwashers and kitchen ventilators. According to the official introduction of the brand, Vatti has conducted marketing campaigns in 126 countries and regions and welcomed 341 overseas partners as of now.
Previously, Vatti partnered with the 2008 Beijing Olympic Games and the 2010 Guangzhou Asian Games as the exclusive supplier of stoves. In 2011, the brand stepped into sailing events by signing an agreement with the Chinese Yachting Association.
Under this agreement, Vatti supported the Chinese Sailing Team at the London 2012 and witnessed Chinese female sailor Xu Lijia winning the gold medal.
Source: Sina
Proofread by Raymond Fitzpatrick
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