China CITIC Bank Nanjing partners with the Jiangsu Provincial Sports Bureau

China CITIC Bank Nanjing has recently signed a strategic cooperation deal with the Jiangsu Provincial Sports Bureau (JPSB). Senior officers including JPSB director Chen Gang and the Bank president Lu Jin’gen attended the signing ceremony.

At present, national fitness has become an important part of China’s master plan, since the sports industry has become one of the main drivers for sustainable development in the country’s economy and community.

Against such, Jiangsu sees financial services as an integral part of local sports development. This cooperation is a response to the idea of “We will carry out extensive Fitness-for-All programs, speed up efforts to build China into a country strong on sports” in President Xi Jinping’s report at 19th CPC National Congress.

Under their deal, the two sides will work hard to promote the integration of financial services and sports consumption. Specifically, their cooperation is expected to involve financial settlement and service, major sports projects, Alipay cash concentration of the sports lottery, smart sports platforms, sports public services promotion and sports culture publicity. 

As JPSB Deputy Director Wang Zhiguang said, the cooperation between financial institutes and sports governing bodies will be beneficial to innovation in financial sports services, coordinated development as well as the sports industry as a whole in Jiangsu.

Source: Xinhua

Proofread by William Logsdon