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Chinese sports brands boost sales on Double 11

Tuesday, 14 Nov 2017

The shopping festival “Double 11” was initiated by Alibaba in 2009 and celebrated its ninth edition on November 11, 2017. As usual, various retailers and brands launched their promotion campaigns, including Chinese domestic sports brands.

2XU to embrace Chinese market

Wednesday, 08 Nov 2017

To enter the market, 2XU will establish a joint venture company with Ningbo Chisage Mulsanne Holding CO.,Ltd., a Chinese clothing company who owns the well known Chinese mens wear brand GXG.

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