SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Chinese fitness company LEFIT has reached a strategic cooperation deal with Swisse, an Australian multivitamin brand.
The terms of the deal involve LEFIT online shops, mobile applications and physical stores. Under this deal, the two sides will work together to provide sports and fitness services for users by sharing resources.
Some Swisse products are expected to be sold on the LEFIT e-commerce platform, providing a one-stop nutritional supplement service for customers engaged in fitness. For the offline activations, LEFIT is looking to launch Swisse-themed stores in different Chinese cities. In addition to this, the two partners also plan to write articles on fitness and food as well as release customized gift packages and co-branded shopping cards for holidays.
In 2017, LEFIT announced that it is looking to collaborate with Chinese retailers in promoting its “1Km Fitness Circle Plan.” At present, the sharing fitness business has opened 200 locations in China’s first-tier cities and will expand into other cities over the next 12 months.
Source: sports.eastday.com
Proofread by William Logsdon
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
LEFIT joins forces with Greenland Group
19 Oct 2017
Anhui’s fitness recreation industry aims to reach RMB 120 billions by 2025
10 Feb 2017
Supermonkey raises hundreds of millions in C series financing round
12 Dec 2017
In 2017, did the new modern fitness room beat the traditional fitness centers in China?
23 Jan 2018
Nanjing announces implementation plan for mass fitness
07 Feb 2017
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...