Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

The Beijing Morning Post (BMP) has reported that Beijing Institute of Technology Football Club (BIT FC) from China League Two has transferred 21% of its shares to Direct Sport Management (DSM) company. In fact, the latter bought 29% shares of BIT FC in April 2017, with DSM now owning 50% shares of BIT FC in total.
DSM is a Chinese affiliate of Hong Kong-based CSSB which owns CF Reus who play in the Spanish Segunda Division. As a result, this acquisition may start an overall cooperation between BIT FC and CF Reus.
A general manager of BIT FC told BMP that by partnering with the Spanish club, “BIT FC will fight for a position in the Chinese Super League and maintain its leading position in campus football in China”. In the meantime, BIT FC will establish a youth training system.
However, some people are concerned that BIT FC will not operate as a college football club any more. A director of BIT FC denied this and claimed that the partnership was a new start for the club, bringing Spanish football philosophies to the club and may provide opportunities for its players to go to Spain for further training.
Source: myzaker.com
Proofread by Raymond Fitzpatrick
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