SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Anhui Province has signed a series of deals at a recent working conference to step up the development of local sports town.
The provincial government signed a strategic cooperation deal with Huishang Bank, which will see the two sides launch fitness & leisure co-branded cards in pilot places, set up the Anhui sports industry development fund and seek credit line cooperation opportunities.
The provincial government has also reached a strategic cooperation framework with China National Sports Group. Under the terms of the framework, the pair will work together in fields including sports towns, sports-eco parks and motorsports camps.
In addition to this, Jiuhuashan Investment and the China Health Industry Investment Fund have agreed to establish China Sports Feature Town Fund.
According to a development plan issued in July, Anhui aims to grow itself into a 200-billion-yuan sports powerhouse by the year 2025, when the province is expected to have a sports market combining public services and market-oriented services.
Source: jingji.sports.cn
Proofread by William Logsdon
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