SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
December 16: As the 2022 Olympic Winter Games inches closer, the Beijing Organizing Committee (BOC) of the 2022 Winter Olympics and Paralympic Winter Games has started a test marketing campaign for Beijing 2022’s official merchandise, which will continue until June 30, 2018.
Reportedly, this 6-month campaign is aimed at finding out consumers’ demands and the expected prices of the Beijing 2022’s official merchandise. Based on the results found in this campaign, the BOC can make position the merchandise properly in the market prior to their official sale in July, 2018.
Currently, there are six types of merchandise featuring in the test marketing campaign, including non-precious metal products (such as pin badges and key chains), precious metal products, Beijing 2022 branded clothes & accessories, stationery, ceramic products and stamps. The only exclusive place where consumers can buy these merchandise now is on Alibaba’s online shopping platform, T-mall which is the only official online shop opened by the BOC.
In January 2018, a dozen or so official stores for these test marketing merchandise will also be opened in Beijing, Shanghai, Nanjing and Shijiazhuang.
Source: Xinhuanet
Proofread by Raymond Fitzpatrick
Related coverage
02 Aug 2015
Cosmotailor becomes the official supplier of Beijing Ducks
02 Nov 2015
Tenders invited to bid for the new National Speed Skating Oval project
17 Jul 2017
Beijing 2022 is an excellent stage for the Winter Olympics
22 Apr 2015
2022 Winter Games Vote Down to Two Cities
30 Jul 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...