Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
December 12: Shanghai Media Group (SMG) has formed a partnership with Shanghai Jiushi Group, one of the leaders in Shanghai’s sports industry.
Along with this partnership, two subsidiary companies of Jiushi Group have invested in Great Sports, the sports channel of SMG, making Jiushi Group the second-largest shareholder of Great Sports.
Reportedly, the two Jiushisubsidiary companies focus on investment management and sports industry respectively. Alongside investing in Great Sports, the two companies will also bring their sports industry resources to the sports channel and jointly promote the sports industry in Shanghai.
Regarding the sports industry, Jiushi’s sports offshoots will partner with Great Sports to promote mass sports in Shanghai by leveraging the sports events operated by the former. Next year, the two parties will stage an amateur snooker event integrating entertainment and reality shows, where amateur snooker players will have a chance to become a “star”.
Additionally, this partnership between Jiushi Group and SMG will also cover other sports-related goals of Shanghai, including branding, sports venues and event operations.
Source: eastday
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
John Terry to meet Chinese fans in Shanghai
14 Mar 2016
NBA and Ministry of Education to build court in Shanghai
04 May 2015
FC Schalke 04 open an office in Shanghai
17 Dec 2018
Sina Sports to report China Basketball Summit 2015
23 Nov 2015
Juventus Legends to play in Shanghai
26 Feb 2016
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports
loading...