Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
December 12: Shanghai Media Group (SMG) has formed a partnership with Shanghai Jiushi Group, one of the leaders in Shanghai’s sports industry.
Along with this partnership, two subsidiary companies of Jiushi Group have invested in Great Sports, the sports channel of SMG, making Jiushi Group the second-largest shareholder of Great Sports.
Reportedly, the two Jiushisubsidiary companies focus on investment management and sports industry respectively. Alongside investing in Great Sports, the two companies will also bring their sports industry resources to the sports channel and jointly promote the sports industry in Shanghai.
Regarding the sports industry, Jiushi’s sports offshoots will partner with Great Sports to promote mass sports in Shanghai by leveraging the sports events operated by the former. Next year, the two parties will stage an amateur snooker event integrating entertainment and reality shows, where amateur snooker players will have a chance to become a “star”.
Additionally, this partnership between Jiushi Group and SMG will also cover other sports-related goals of Shanghai, including branding, sports venues and event operations.
Source: eastday
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Chinese Metropolitans are not ideal choices for NBA stars
03 Aug 2015
FC Bayern set to open subsidiary in Shanghai
24 Aug 2015
Shanghai to build more professional football stadiums by 2035
10 Jan 2018
Cristiano Ronaldo visited Shanghai as a brand ambassador for MTG
10 Jul 2015
Shanghai to continue to hold F1 China Prize-giving Competition
08 Feb 2017
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...