SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
As a new step to engage more young consumers, the English automobile brand Jaguar has struck a deal with China Electronic Sport Tournament (CEST), making the brand’s new model, the Jaguar XEL, the title sponsor of the King of Glory tournament in 2017.
Under this partnership, a new Jaguar XEL challenge will be featured in the King of Glory tournament. Reportedly, all King of Glory enthusiasts can join the challenge as a 5-member team. At the end of the challenge, Jaguar will sign an agreement with the winning team, which will allow the team to represent Jaguar and compete at the King of Glory Champions Tournament.
The battle between Jaguar’s team (the winner of the challenge) and the King of Glory tournament champions will take place in December, 2017. All five members of the winning team will be given the rights to use a Jaguar XEL for one year.
Under the direction of the Ministry of Culture of China, CEST is a nationwide eSports tournament launched by the Internet Access Service Association of China and NVIDIA China in 2016. In the 2017 edition, CEST has included two games, League of Legends and King of Glory as its official tournaments.
Source: Sohu
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Greenland Group to invest RMB 60m in eSports company
05 Jan 2018
Wanglaoji: embracing young customers through sports marketing
25 Sep 2017
Beijing iRena to become largest shareholder of Ourgame
13 Sep 2017
MLB to launch eSports league in China
06 Jul 2019
Mansion Sports to establish eSports town with investment company
25 Sep 2017
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...