Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
November 22: A 6-year partnership has been agreed between the FIFA Club World Cup and Alibaba Cloud, the cloud-service offshoot of Alibaba Group.
According to Hu Xiaoming, President of Alibaba Cloud, the two parties will work together to promote the sport of football by leveraging the cloud services and other creative technology offered by Alibaba Cloud. Additionally, Alibaba will act as the designers of the winner’s trophy at this year’s edition of the FIFA Club World Cup tournament which will kick off in the United Arab Emirates on December 6, 2017.
One thing worth mentioning is that Alibaba Cloud has reportedly become the biggest cloud-service entrepreneur in the Middle East with the company also acting as the supplier of cloud computing and Artificial Intelligence services to local governments and entrepreneurs in the Middle Ease and North Africa.
In fact, this is not the first time Alibaba Cloud has combined cloud services and sports. During the 2014 FIFA World Cup in Brazil, Alibaba Cloud partnered with Xinhua News Agency and allowed the latter to quickly deliver game reports with photos to Chinese fans.
This combination also transformed the 2014 Youth Olympic Games in Nanjing, China where Alibaba Cloud came up with a cloud-service solution for TV broadcasting in assisting TV channels to stream events for the audiences.
Source: Eastday
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Record TV ratings of China vs. South Korea
27 Mar 2017
Chinese Vice Premier meets FIFA President
04 Jul 2016
China Football Forum 2015 held in Tsinghua
11 Nov 2015
FIFA to expand digital presence in China
24 Apr 2018
China’s industrial revolution of sport
24 Apr 2018
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...