“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

November 21: The Chinese Super League (CSL) club Beijing Guoan has launched its commercial partnership plan for the 2018 season.
Under this plan, Guoan has classified its partnerships into three categories: partners, sponsors, and suppliers. Partnerships with Guoan would be required to pay at least 50 million yuan, 5 million yuan and 1 million yuan respectively.
The team has also released the sponsorship plan for shirt advertising in the new season. Specifically, Guoan will have one place for the sponsorship on the front of the shirt, charging 100 million yuan; two patches for the sponsorship on the back of the shirt with a unit price of 25 million yuan. In addition to this, brands can also pay 12 million yuan to acquire the rights to the sleeve sponsorship.
At the same time, in the new season, a brand must pay 1 million yuan every two hours to invite a Guoan player to attend its commercial campaigns.
Source: Tencent
Proofread by William Logsdon
Related coverage
Listed or not, revenues model is key to Guangzhou Evergrande
06 Jul 2015
CFA promotes the development of women’s professional football
24 Dec 2018
Can CSL rely on broadcast rights and football lottery?
25 May 2015
CFA release rosters of qualified clubs for 2017/18 CSL and CL
31 Jan 2018
New director nominated for anti-corruption
09 Jan 2015
More from Yutang Sports
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
Yutang Sports
Chinese website
loading...