SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
November 21: The Chinese Super League (CSL) club Beijing Guoan has launched its commercial partnership plan for the 2018 season.
Under this plan, Guoan has classified its partnerships into three categories: partners, sponsors, and suppliers. Partnerships with Guoan would be required to pay at least 50 million yuan, 5 million yuan and 1 million yuan respectively.
The team has also released the sponsorship plan for shirt advertising in the new season. Specifically, Guoan will have one place for the sponsorship on the front of the shirt, charging 100 million yuan; two patches for the sponsorship on the back of the shirt with a unit price of 25 million yuan. In addition to this, brands can also pay 12 million yuan to acquire the rights to the sleeve sponsorship.
At the same time, in the new season, a brand must pay 1 million yuan every two hours to invite a Guoan player to attend its commercial campaigns.
Source: Tencent
Proofread by William Logsdon
Related coverage
China’s sports reform and brand-new opportunities: Part I
26 Oct 2015
Weekly Report: outstanding soccer and eye-catching NBA Global Games
20 Oct 2015
CSL releases new sponsorship plan
21 Dec 2017
25 Dec 2014
Ledman Optoelectronic plans RMB500m sports industry fund
16 Jul 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...