Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
November 13: After the annual shopping festival in China, Double 11 or Singles Day on November 11, Chinese sportswear brand ANTA have also launched a philanthropic campaign with the first activity called 梦想中心 (literally translated as “Dream Centers”) officially opened at a primary school in Longyan, Fujian Province.
At the opening ceremony, ANTA’s representatives gave sports equipment to disadvantaged pupils from the school. Following which, a sports experience course was also delivered to the pupils, allowing them to receive some basic sports skills and enhance their team spirit.
Reportedly, these Dream Centers were jointly organized by ANTA and Shanghai Adream Foundation, aimed at engaging more Chinese teenagers to participate in sports. These centers are also part of the teenager-focused philanthropic project released by ANTA in July, 2017.
Up to now, over 2,800 Dream Centers have been planned around China. Digital devices such as tablets, projectors and 3D printers, as well as around 1500 books will reportedly be available in each center. This year, ANTA plan to build seven more Dream Centers with relevant partner organizations in Yunnan Province and Fujian Province in the next five months.
Zheng Jie, Executive Board Director for the ANTA brand, disclosed that the philanthropic project would benefit over 10 million teenagers in China in the following ten years.
Source: Sina
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
ANTA reportedly purchases Russian sports brand
24 Dec 2015
ANTA Sports 2014 profit surges nearly 30% in retail
12 Feb 2015
Chinese sports brands boost sales on Double 11
14 Nov 2017
Anta listed in top 500 of China’s public companies
06 Jan 2017
Anta to sponsor thirteen Chinese national sports teams
20 Apr 2017
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...