Meizu partner with 2017 Equuleus Open FEI CSI3*

October 20-22, Beijing: Having being upgraded by the International Federation for Equestrian Sports (FEI) from a 2-star to 3-star level, the 2017 Equuleus Open FEI CSI3* took place in Beijing from October 20 to 22. 

As a sponsor of this showjumping event, the Chinese smartphone provider Meizu conducted a series of marketing campaigns leveraging this international showjumping event. During the 3-day event, Meizu delivered instant reports of the event on all of the brand’s online platforms. 

The brand also organized a philanthropic activity at the dinner party, “To Ride, To Dream, To Cherish”, hosted on the last day, under a partnership between Meizu and the Chinese philanthropic fund “Free Lunch for Children”. This partnership will see Meizu donate a lunch to underprivileged children with each Meizu Pro 7 or Meizu Pro 7 Plus consumers buy. 

Equuleus Open FEI CSI3* is an equestrian event in China, which usually takes place in October at the Equuleus Club in Beijing. Meizu, founded in 2003 and based in Zhuhai, Guangdong Province, is a Chinese consumer electronic company which began as a manufacturer of MP3 and MP4 players before moving its focus to smartphones in 2008. 

Source: 163.com 

Proofread by Raymond Fitzpatrick