AC Milan names an official water partner

October 13: The top-flight professional football club AC Milan has signed a long-term strategic partnership with Alpenwater, naming the brand as its official water partner. 

Under the terms of their deal, the pair will work closely to launch co-branded marketing campaigns in China and Italy. Alpenwater will be endowed with sponsorship rights like brand association, on-the-pitch exposure and digital logo display.

At the news conference held in Beijing, the Italian giants, which were acquired by Chinese businessman Li Yonghong earlier this year, also launched their Chinese business branch. 

As Lorenzo Giorgetti, AC Milan’s chief commercial officer, said, “On the one side, this partnership gives AC Milan the opportunity to link its brand to one of the fastest growing companies in the mineral water sector operating in China. On the other, it allows Alpenwater to use AC Milan as the perfect strategic partner to enter key markets, both in Europe and worldwide.”

Source: Sohu

Proofread by William Logsdon