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September 20: The Chinese Volleyball League has obtained a new official sponsor with Linglong Tyres signing an official partner sponsorship deal with the league for the 2017/18 season making it the third new official sponsor of the league following partnerships with Bright Dairy and Peak Sports.
As the league’s first sponsor from the rubber products industry, Shandong Linglong Tyres Co., Ltd. is one of the leading tyre manufacturers in China with products sold in over 180 countries and regions and with 60 OEMs.
In recent years, Linglong Tyres have formed strong relationships with sports teams, events and leagues. Alongside the Chinese Volleyball League, Linglong Tyre were also the title sponsors of the China Truck Racing Championships from 2015 to 2017.
Also worth mentioning is that the brand has integrated a lot of sports teams and clubs into their portfolio such as the Bundesliga side VFL Wolfsburg, the Chinese National Women’s Volleyball Team and AFC club Brisbane Roar over the past few years.
Source: new.xinhua.net
Proofread by Raymond Fitzpatrick
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