SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
September 20: The Chinese Volleyball League has obtained a new official sponsor with Linglong Tyres signing an official partner sponsorship deal with the league for the 2017/18 season making it the third new official sponsor of the league following partnerships with Bright Dairy and Peak Sports.
As the league’s first sponsor from the rubber products industry, Shandong Linglong Tyres Co., Ltd. is one of the leading tyre manufacturers in China with products sold in over 180 countries and regions and with 60 OEMs.
In recent years, Linglong Tyres have formed strong relationships with sports teams, events and leagues. Alongside the Chinese Volleyball League, Linglong Tyre were also the title sponsors of the China Truck Racing Championships from 2015 to 2017.
Also worth mentioning is that the brand has integrated a lot of sports teams and clubs into their portfolio such as the Bundesliga side VFL Wolfsburg, the Chinese National Women’s Volleyball Team and AFC club Brisbane Roar over the past few years.
Source: new.xinhua.net
Proofread by Raymond Fitzpatrick
Related coverage
Jinluo partners with Chinese Women’s National Volleyball Team
23 Jul 2018
Red Bull sponsored the World Beach Volleyball Tournament in Fuzhou
04 May 2015
Sina Sports capture media rights to Chinese Volleyball League
23 Oct 2017
The “Big Three” dominate the Conference
31 Dec 2014
Weekly Report: World Snooker Championship dominates viewership on CCTV 5
04 May 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...