Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
A number of Chinese online media, such as Titan24.com, Dongqiudi and Wechat media account Tiyu Meiyou Quan (ID: bjrbtyb), reported on July 17 that Chinese Super League team Beijing Sinobo Guoan was likely to stop its collaboration with Nike and might start looking for a new kit supplier for the 2019 season.
According to these media, after the CSL renewed its Nike contract as kit supplier of the league for the next 10 years, Beijing Guoan FC expressed their concerns following the announcement. Nike and Guoan have been engaged in conversations and negotiations with each other to try and solve the problem.
The main reason Beijing Guoan are opposed to the league’s deal with Nike is that they think the sponsorship income (CNY800m cash + CNY2.2bn VIK) is not good enough. After deducting various costs, the sponsorship income each CSL team will receive is only CNY3m-CNY4m per year, far less than Guoan’s expectations given that Guoan is one of the CSL’s teams with the best commercial value.
It has been reported that Nike offered to customize the shirts for Guoan and promised to consider Guoan’s relevant commercial requests. However, it seems Nike has not realized any of their offers or promises.
Therefore, Beijing Guoan is reported to be considering stopping its collaborations with Nike and might choose to put out to tender for a new kit supplier as they have started their business and operations management for the 2019 season. However, if the team signs a new kit supplier, it may face fines from the CSL.
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Transfer fees restrictions to remain in place during the 2018 winter transfer window
04 Jan 2018
Beijing Guoan teams up with two partners
07 Sep 2017
Chinese Super Leauge: a competitive spending game
07 Jul 2015
Baofeng Sports launches mobile APP
15 Jun 2016
Nike Air Zoom Shoes with no zoom air cushion unveiled
16 Mar 2017
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...