SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29

A number of Chinese online media, such as Titan24.com, Dongqiudi and Wechat media account Tiyu Meiyou Quan (ID: bjrbtyb), reported on July 17 that Chinese Super League team Beijing Sinobo Guoan was likely to stop its collaboration with Nike and might start looking for a new kit supplier for the 2019 season.
According to these media, after the CSL renewed its Nike contract as kit supplier of the league for the next 10 years, Beijing Guoan FC expressed their concerns following the announcement. Nike and Guoan have been engaged in conversations and negotiations with each other to try and solve the problem.
The main reason Beijing Guoan are opposed to the league’s deal with Nike is that they think the sponsorship income (CNY800m cash + CNY2.2bn VIK) is not good enough. After deducting various costs, the sponsorship income each CSL team will receive is only CNY3m-CNY4m per year, far less than Guoan’s expectations given that Guoan is one of the CSL’s teams with the best commercial value.
It has been reported that Nike offered to customize the shirts for Guoan and promised to consider Guoan’s relevant commercial requests. However, it seems Nike has not realized any of their offers or promises.
Therefore, Beijing Guoan is reported to be considering stopping its collaborations with Nike and might choose to put out to tender for a new kit supplier as they have started their business and operations management for the 2019 season. However, if the team signs a new kit supplier, it may face fines from the CSL.
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Chinese soccer on upswing with new talent and big investment
12 Apr 2015
Madrid trainers for Evergrande Academy
30 Mar 2016
Weekly Report: CBA Playoff Finals back to stage
15 Mar 2016
Annual revenue for CSL reaches $230m
23 Mar 2016
Guangzhou Evergrande officially becomes first listed Asian soccer club
09 Nov 2015
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
 Chinese website
Chinese website
loading...