Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
August 17: After the first weekend of the English Premier League (EPL), PPTV, one of the EPL's broadcasters in China, have announced that they have recruited China's most famous football commentator Zhan Jun to their commentary team.
Having previously commentated on EPL games for ESPN, Sina Sports, LeSports and PPTV for many years, Zhan Jun is regarded by fans in China as the master of football commentary. Zhan's knowledge of the league, its clubs and players, as well as his humorous commentaries have built a huge fan base for him. Notably, many EPL fans are inclined to only listen or watch the league's broadcaster when Zhan commentates.
Up to now, PPTV have already captured the media rights to many of the top European football leagues, including the EPL, La Liga, Bundesliga, Ligue 1, Serie A and the UEFA Champions League. To monetize these rights, PPTV have launched a pay-per-view service in an attempt to attract more fans with the recruitment of Zhan going a long way to achieving this goal. For Zhan, joining PPTV will allow him to have more opportunities and access to the top leagues, matches, clubs and players.
Source: Sohu
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
FC Barcelona's suggestions for Chinese youth football coaching and development
05 Jun 2017
Evergrande to launch first football training base
02 Aug 2016
SpVgg Greuther Fürth: to exchange expertise with a Chinese football club
25 May 2017
Chinese businessman eyes Newcastle Jets
26 Jan 2016
FOOTBALL’S CHINESE FUTURE – AN INTRODUCTION TO DOING BUSINESS
28 Oct 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...