The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

August 8: Chinese landscaper Palm Eco-Town announced that it is planning to make an extra RMB 150m (US$22.5m) in Yitong Weiqi, a joint venture co-founded by Shanghai Yunyao.
This venture is aimed to promote the development of the Chinese sports industry through investment. This new injection will add Palm’s investment in the venture up to RMB450m (US $67.5m), as stated in an official announcement.
According to news reports, Palm is looking to speed up the intellectual property development of West Bromwich Albion and the English Premier League in China, and the construction of sports eco-towns, which are the priority of the landscaping company at present.
From earlier reports, Palm has made eco-town a key target after the company’s indirect takeover of West Bromwich Albion. It is now seeking to build up 5 or 6 West Brom Sports (Soccer) Towns in China.
The company’s heavy investment in the eco-town business in the past two years has greatly increased its turnover by 47.8 per cent to RMB 2.1 billion in first half 2017.
Source: cs.com.cn
Proofread by William Logsdon
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Capitals increased for Evergrande FC
25 Jun 2015
08 Dec 2014
Leading eSports club EDG receives tens of millions in CNY Pre-A round funding
04 May 2018
Growing middle class draw investors into China's sports industry
17 Aug 2015
2015 in review: the sports business in China (II)
31 Dec 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Yutang Sports
Chinese website
loading...