Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
August 3: The Professional Golfers’ Association of America (PGA of America) has signed a multi-year partnership deal with Sina Sports, which allows the former to deliver overall media reports of their tournaments and activities to the Greater China Region.
This partnership will see Sina Sports develop a new featured website for the PGA, based on content offered by the golf organization, plus leveraging its social media platform, Weibo to promote the PGA.
The PGA will provide Sina Sports with videos, featured articles and tournament-related content for its social media including the PGA Championship, the Women’s PGA Championship and the Ryder Cup. Golf Training Videos and weekly reports of PGA players will also be available on Sina Sports. Finally, Sina Sports will take charge of promoting the PGA Junior League which landed in China this summer.
By partnering with the PGA of America, Sina Sports has increased its portfolio of golf rights covering the PGA Tour, the European Tour, the LPGA, the Masters and the PGA Championships, allowing Sina Sports to become the leading multi-media platform delivering the most comprehensive coverage of golf among all platforms in China.
Source: Sina
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Will China usher in boom of football pitches?
21 Aug 2015
Pingan Bank becomes title sponsor of PGA China Tour
02 Apr 2015
Sina Sports obtain digital broadcast rights to European Tour
14 Feb 2019
Greg Norman: massive opportunities ahead for golf
18 Nov 2014
WeChat signs up Chinese golfer Li Haotong
03 Apr 2018
More from Yutang Sports
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...