SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The General Administration of Sport of China announced yesterday on its official website that they have agreed with Chinese sportswear brand Anta for sponsorship of thirteen Chinese national teams from 2018 to 2022.
The General Administration published a notice calling for sponsors in January 2017 and Anta was the only company that responded to the notice.
After negotiations between the two sides, Anta becomes the official sportswear sponsor of these 13 national teams: the short track speed skating team, the speed skating team, the figure skating team, the curling team, the freestyle ski aerial skills team, the snowboard big air team, the snowboard slopestyle team, the snowboard parallel giant slalom team, the sledge team, the bobsled team, the skeleton team, the cross-country skiing team and the Alpine skiing team. The agreement will run from 1st August 2018 to 31st July 2022.
Anta is a well-known Chinese domestic sportswear brand and has been frequently involved in sports sponsorship and the endorsement of athletes.
Source: Sports Money
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Study shows that winter sports participation in China face three problems
26 Nov 2018
Beijing-based ORG to promote Boston Bruins in China
19 Nov 2015
2015 Shanghai International Regatta sponsored by Zhongjin Brand
27 May 2015
2015 World Leisure Games signed 5 local sponsors
05 Jun 2015
Sports sponsorships accelerate ZTE’s ambitious expansion into Europe
26 Feb 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...