Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Focus Media and WME | IMG China jointly announced on 17th April that they had reached a strategic cooperation. In the next three years, they will work together in the fields of sport, entertainment, fashion, lifestyle etc.
WME | IMG China is reported to seek to enhance its impact through Focus Media’s publicity platform.
" Focus Mediawill bring a more comprehensive branding and advertising package to its advertisers through the addition of new spot advertising and promotional campaigns within sports and entertainment", according to the official press release of WME | IMG.
Announced to be the second biggest media group in China by itself, Focus Media provide advertising platforms covering the life and work of many Chinese city population. Its product lines include advertising commercials in commercial buildings, shopping malls, apartment elevators, large outdoor LCD displays and cinemas.
Source: Sohu
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
New digital media and its rising role in Chinese sports reform
21 Oct 2015
Ali Sports and Youku team-up on paid content
11 Mar 2016
PPTV lands Dutch Eredivisie rights in China
13 Aug 2015
UEFA Euro 2016 Chinese Media and Consumption Market Report
20 Jul 2016
Tencent announces a nine-year partnership with FIBA until 2025
18 May 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...