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On March 4, JD.com, the Chinese Super League and TAG Heuer jointly held a press conference in Jinan on the eve of the new 2017 CSL season. They announced that the exclusive TAG Heuer special edition CSL watches are to be exclusively released on the Jingdong Mall TAG Heuer flagship.

TAG Heuer has frequently been involved in the football business in recent years. In 2014 the Real Madrid star Cristiano Ronaldo was signed up as the brand ambassador . Then TAG Heuer established a partnership with the Bundesliga in 2015. After being the official timekeeper and the official watches of Major League Soccer in 2016, TAG Heuer reached a cooperative relationship with the CSL for four years, becoming  the first luxury partner in the history of the CSL.

The chairman of the Chinese Super League Co. Limited said that after creating the count-down board for the CSL, the release by TAG Heuer of special CSL watches at the beginning of 2017, shows their strong support for the Chinese football industry. He hopes that, through the in-depth cooperation between TAG Heuer and the CSL, this will be a great help for the development of Chinese football. 

Source: Sohu Sports

Proofread by Sean O Diobhilin