Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On Jan. 16, 2017, Sun Hongbin, Chairman of the Board of Sunac China, held an investor conference call with Jia Yueting. During the conference call, Sun Hongbin said that LeSports must be the leader of the industry in China now and there is no longer any need to buy the rights to the CSL. It doesn’t make economic sense to pay more than a billion for the right to the CSL. There is also the possibility that LeSports could cut back on some other expensive rights. LeSports has 10,000 live broadcasts a year and it can easily live without the CSL.
In February 2016, LeSports paid 2.7 billion yuan for new media broadcasting rights of CSL matches in the 2016 and 2017 seasons. Both sides also undertook to jointly operate the CSL rights in the 2018, 2019 and 2020 seasons to fully bring the CSL into the pay to view era. The copyright contract will expire after the Chinese Super League season this year. It seems that Sun Hongbin’s words indicate LeEco Sports will stop screening CSL matches.
In terms of funds, at a press conference on Jan.15, Jia Yueting said that LeSports will begin a new round of equity financing and even plans a public listing. According to Sun Hongbin’s words during the conference call, LeSports will secure 3 billion yuan in this financing round and among the 8 billion secured in Series B financing, 3 billion has already been secured. Lei Zhenjian had said earlier that it is absolutely impossible for listed companies to borrow funds from LeSports.
Source:Sohu
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
LeTV partnered with Pac-12 to stream actions in China
09 Feb 2015
LeTV snaps up World Cup rights in HK
15 Jan 2016
Letv to attend exhition with Super Bicycle and Bicycle Channel
10 Oct 2015
LeTV Sports sign exclusive partnership deal with A.S.O
29 Jun 2015
14 Jun 2015
More from Yutang Sports
Yutang Sports
loading...