VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Wanda Sports China and Banana Sports have officially announced a strategic co-operation and the two companies will work on a deeper integration regarding content development and the promotion of sports events.
Wanda Sports stated that this is an attempt to connect quality sports event resources with innovative content production platform.
Since its establishment, Wanda Sports had entered into partnerships with international sports organizations such as FIFA, FIBA, IIHF, BWF etc. The company mainly cultivates upstream core resources of the sports industry and currently operates many world class sports events including IRONMAN 70.3 China, the “China Cup” International Football Tournament, the UCI Guangxi Tour of Union among others.
Banana Sports is a subsidiary company of Shanghai Project Banana Co.,Ltd. founded by Sephirex (Wang Sicong), whose father is Wanda Group’s Chairman Wang Jianlin. Its business area involves sports event operation, video production, athletes brokerage and related activities. Banana Sports launched reality shows about sports events during the 2016 Olympic Games and UEFA Euro 2016, and it will launch its own ice-snow events and street dance events in 2017.
Source: Wanda Sports
Proofread by Sean O Diobhilin
Related coverage
Will Wang Jianlin come back to Chinese soccer league?
09 Jul 2015
Wanda Sports to initiate China Cup in 2017
13 Jan 2016
Wang Jianlin’s sports business philosophy
03 Mar 2016
Wang Jianlin: More Chinese sponsors for FIFA
22 Mar 2016
Wang Jianlin: New boss of Chinese Super League?
18 Aug 2015
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
France’s Golden Decade of Sport
14 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports
loading...