Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On 4th December, a 10-year partnership between Alisports and Fédération Internationale de Natation (FINA) was announced in the World Aquatics Gala, “Soirée des Etoiles.”
FINA President, Dr. Julio C. Maglione, expressed his satisfaction with this agreement. He considers Alisports a very important company to help FINA develop its business in China. In his opinion, this cooperation will not only enhance and restructure the organization of the FINA annual Gala, but also definitively improve the visibility and promotion of Aquatics in China.”
In the period of this partnership, Alisports has become the exclusive ecommerce, ticketing, and sports tourism partner of FINA in the Chinese region. In other words, Alisports has taken the opportunity to be associated with high quality Aquatics and connected with open water and high diving events. In addition, Alisports has identified the need to establish and undertake high quality youth training and training of coaches as well as building and upgrading training facilities and venues. It hopes that its contribution can promote more aquatic athletes for FINA.
Alisports’ CEO, Zhang Dazhong, considered this Gala was a significant point to realize their targets on sporting events. In July of this year, Alisports established a partnership with Water Cube in Beijing to look into the possibility of exploring aquatic sporting IP or starting a cooperation with FINA. Thus, Alisports has promised that they would use the power of the internet, and spare no effort on global promotion in order to raise the impact of aquatic sports.
Furthermore, in this year’s FINA Gala, aside from awards in the six FINA disciplines, a special award was given to a Chinese athlete – the Alisports 2016 Exceptional Aquatics Performance Award went to famous Chinese diver Chen Ruolin.
Proofread by Sean O Diobhilin
Related coverage
Ali expected to be Barcelona’s new sponsor
14 Nov 2016
FIFA Director Walter Gagg: China will be absolutely able to organize a World Cup
22 Apr 2016
Alisports, FUSC & CSSF upgrade China University Football Association league
29 Jan 2018
Why the capital giants like investing in LeTV?
14 May 2015
Midea partners with FINA to increase its popularity in Russia
20 Jul 2015
More from Yutang Sports
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
France’s Golden Decade of Sport
14 Jun 2023
Yutang Sports
loading...