SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
On November 6th, 2016, Easy Sports, the wholly-owned subsidiary of Easyhome, opened its first fitness club in the Beijing Easyhome Tower.
Easy Sports is a wholly-owned subsidiary of Easyhome, dealing in Fitness Clubs, sports equipment, Business Clubs etc. In April, 2016, Easyhome set up a wholly-owned company - Easy Sports and Fitness Co. Ltd with registered capital of 20 million yuan.
It is reported that, before the end of the year, Easy Sports will set up the second fitness club in the Lize Easyhome store. It will open another six branches by the end of 2017 and set up clubs in other cities.
In addition to Fitness Clubs, Easy Sports will also open malls in Easyhome, where customers can experience indoor skating, surfing, fencing, rock climbing, golf, tennis and other high-end sports. Easy Sports will introduce diversified sports and health projects, taking advantage of Easyhome’s venues. It will also hold events such as football, basketball, fencing, boxing and the IP for a well-known tournament.
On the same day, Easyhome also reached a strategic partnership with Kunlun Fight. The two sides will hold Kunlun finals and make full use of their respective resource advantages to enhance both their brand value and commercial value.
Proofread by Sean O Diobhilin
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