SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
China Merchant Bank(CMB) is to work with the NBA in launching a co-brand credit card in an effort to boost its profile in the sporting world.
As one of the most popular sporting organisations in the world, the NBA manages to attract hundreds of millions of fans with its games. This collaboration marks the second time that the Bank has joined with the NBA.
Back in 2007, impressed by its brand appeal, the Bank issued the first dual-currency credit card with the NBA in Asia. And nine years later, they get together again with a new co-branded card series on offer, featuring 6 of the current NBA franchises. Each one of them is represented through unique designs that reflect team characteristics in contrast with previous cards which had only the NBA logo printed on them.
Each of the six teams will have an individually branded edition. The team colour and logo will be adapted for each team’s edition. The six teams are Cleveland Cavaliers, Golden State Warriors, Memphis Grizzlies, Charlotte Hornets, Phoenix Suns and New York Knicks.
Proofread by Sean O Diobhilin
Related coverage
NBA schedules two games to further growth in China
26 Mar 2015
Weekly Report: 2016 Rio Olympic Games qualification for Men’s Volleyball reached the TOP list
08 Jun 2016
Spurs VS Rockets' Christmas Game lighted up this week
29 Dec 2015
17 Oct 2014
Chinese sports agency iRENA partner with e-ticket platform Weipiao
29 Sep 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Yutang Sports
loading...