Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
For 14 years, French Sports Media Group,L'Équipe, has been an important strategic partner of Titan Media. L'Équipe is the biggest sports media group in France and indeed the biggest sports daily across the world. Now the partnership is set to continue. Zhang Dunnan, the chairman of Titan, recently renewed the agreement when he met representatives of the French companyat their headquarters in Boulogne-Billancourt outside Paris.
Based on their former cooperation, the renewed agreement adds cooperative projects covering video reports and new media affairs, which means these two great sports media will jointly create new opportunities in this age of digital media.
The superiority of L'Équipe is not merely limited to print media. TV and online sports news reports are also dominant features of L'Équipe. To improve the user experience of Titan, News App “Titan+” will be updated by Titan, after the renewed agreement is implemented.
Recently, Titan has concentrated on seeking international cooperation and providing broader horizons for local sports news readers.
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
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