Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
According to a report on a program of the state radio station CNR, e-sports has been added to the curriculum of Chinese vocational educational schools. This change is indicated in a new document published recently by the Ministry of Education for student admissions to Chinese Vocational Education. E-Sports is listed under the category of Education and Sports Major.
In 2015 the value of the Chinese e-sports market reached RMB26.9 and is likely to achieve significant growth as broadcasting of e-sports, advertising and the fan economy develop further.
However, e-sports has some problems in this market. Prize money for events is even less than endorsement fees and is lower than the salary of the hosts of e-sports gaming broadcasting. As a result, many Chinese e-sports athletes are not willing to commit totally to the sport and that leads to poorer competition performances.
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Wanglaoji: embracing young customers through sports marketing
25 Sep 2017
Logitech G Reaches Strategic partnership with Bilibili Esports
17 Aug 2020
Internet E-sport TV channel (ESPTV) to go live soon
05 May 2017
Hao Haidong embraces soccer video game industry
18 Sep 2017
Chinese brand Bull to embrace FIFA Online 4 and FIFA World Cup
25 May 2018
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...