SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
According to a report on a program of the state radio station CNR, e-sports has been added to the curriculum of Chinese vocational educational schools. This change is indicated in a new document published recently by the Ministry of Education for student admissions to Chinese Vocational Education. E-Sports is listed under the category of Education and Sports Major.
In 2015 the value of the Chinese e-sports market reached RMB26.9 and is likely to achieve significant growth as broadcasting of e-sports, advertising and the fan economy develop further.
However, e-sports has some problems in this market. Prize money for events is even less than endorsement fees and is lower than the salary of the hosts of e-sports gaming broadcasting. As a result, many Chinese e-sports athletes are not willing to commit totally to the sport and that leads to poorer competition performances.
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Wanglaoji: embracing young customers through sports marketing
25 Sep 2017
Sina Weibo Partners with the Riot Games on LOL Season 10
21 Aug 2020
Focus Media invests $81m in esports startup
05 Aug 2016
WCA partner IeSF to build e-Sports Olympics
16 Mar 2016
Shanghai and Sichuan begin to register eSports players
03 Dec 2018
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...