Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
STRI Group, the England-based global sports turf consultants and research specialists, have signed a memorandum of understanding (MOU) with the Beijing iRENA Group and the Shanghai KeHua Sports Promotional Co.
Over the past five years, STRI have made their presence felt in markets like Australia, Qatar, Asia-Pacific and the Middle East. This move is aimed at improving sports surfaces across all levels of facilities within China.
Beijing iRENA Group and Shanghai KeHua are important players in the Chinese sports industry. For example, Shanghai KeHua is the owner and operator of Century Park, where Manchester United recently trained in preparation for their International Champions Cup match against Borussia Dortmund.
As STRI group director Lee Penrose said: "Through the establishment of this unique relationship, STRI are proud to support President Xi Jinping's vision for the growth of the Chinese football industry. We are committed to a long-term future of providing our cutting edge solutions, training and leadership to the local sports surface industry through sharing our international expertise."
Source: Horticulture Week
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Beijing company expands into sports
12 Jan 2016
Sina Sports: from sports media to sports industry company
13 Apr 2016
iRENA Group seals deal with Pitch International
04 Jul 2016
Zhejiang Geely’s purchase of Miller Motorsports Park halted
21 Dec 2015
Lander Sports to establish sports towns company with RMB 100m
07 Aug 2017
More from Yutang Sports
Yutang Sports
loading...