SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
The Beijing-based iRENA Group has struck a partnership deal with Pitch International, a world leading English sports company.
At a news conference in London, the two sides announced the setting up of a joint venture for investment in global events operation, media rights and advanced technology.
This means that many top world events will be available in Asia, especially in China. At the same time, Pitch International is pleased to help iRENA in its sports globalization strategy. The pair have decided to reveal details of their first project - introducing the Brazilian national soccer team’s 2017/18 China Tour, which will take in the major Chinese cities.
Pitch is a partnership specialising in the representation of rights for bodies such as sporting federations, clubs, rights holders and agencies, selling their content worldwide across all media.
Jonathan Rogers, Managing Director of Pitch International, says that he is very interested in the great potential of the Chinese sports industry. He believes that this partnership will be helpful for Chinese companies with global expansion plans.
Source: Xinhua
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Beijing hosts summit on sports industry development
21 Sep 2015
Foundation for Chinese sports towns to be set up
18 Jul 2017
Jiangsu to establish a tri-level sports industry
19 Dec 2017
Peak Sport to delist from HK ?
27 May 2016
Experts say that Chinese sports industry still in investment stage
16 Nov 2016
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...