VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Beijing-based iRENA Group has struck a partnership deal with Pitch International, a world leading English sports company.
At a news conference in London, the two sides announced the setting up of a joint venture for investment in global events operation, media rights and advanced technology.
This means that many top world events will be available in Asia, especially in China. At the same time, Pitch International is pleased to help iRENA in its sports globalization strategy. The pair have decided to reveal details of their first project - introducing the Brazilian national soccer team’s 2017/18 China Tour, which will take in the major Chinese cities.
Pitch is a partnership specialising in the representation of rights for bodies such as sporting federations, clubs, rights holders and agencies, selling their content worldwide across all media.
Jonathan Rogers, Managing Director of Pitch International, says that he is very interested in the great potential of the Chinese sports industry. He believes that this partnership will be helpful for Chinese companies with global expansion plans.
Source: Xinhua
Proofread by Sean O Diobhilin
Related coverage
MOF invest RMB 208 billion in culture, sports and media areas
19 Oct 2017
Bayern Munich to partner Tsinghua University
24 Apr 2017
iRena to set up International league of sports-content eSports
25 Aug 2017
Irena co-establishes sports insurance company Baozhun Sports
18 Sep 2018
Absen to invest $ 4.5m in sports industry
10 May 2016
More from Yutang Sports
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Yutang Sports
loading...