Manchester City renews Chinese deal

Chinese business development company Zhong An Holdings has renewed its agreement with English Premier League (EPL) giants Manchester City FC.

The agreement will see Zhong An continue its strategic partnership with the English side on developing commercial relationships, media and marketing activity in the region, according to a report on English media portal Prolific North .

No detail of the deal was disclosed.

Speaking of the extended agreement, Tom Glick, chief commercial officer of City Football Group said “China is one of the world’s most exciting and growing football markets. We have made a firm commitment to participate in the development of football in China and to get closer than ever to our Chinese followers.”

 “As we look forward to our pre-season tour, which will take us to Beijing and Shenzhen, we are constantly nurturing new commercial, marketing and digital relationships, as well as growing ever closer to our new investors. Zhong An is the perfect trusted partner for us and we are working extremely well together to understand the scale of the opportunity and how to tackle it most effectively.”

Zhong An holdings is a Shenzhen-based company which is a “founder partner of a new sports, marketing and media commercial platform” in China.

Manchester City are set to start their preseason tour in two Chinese cities in late July when they will play against local rival Manchester United and German outfit Borussia Dortmund.

Source: Prolific North

Proofread by Sean O Diobhilin