Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The Leaders Sport Business Summit has announced iRENA as its Official Chinese Partner. The Summit will be held on 5th to 6th October at the home of Premier League side Chelsea FC in London.
iRENA are a long term partner of major sports teams in China including China’s national football team, the NBA International Series in China, and the Chinese national women's volleyball team. They specialise in ticketing, hosting and game management. The growth of Chinese sports – especially football – is on everyone’s agenda, and iRENA are at the forefront of the industry. They are well placed to bring valuable insights from this market to the Summit in London.
Now in its ninth year, the Leaders Sport Business Summit in London will see the industry’s biggest names on stage and cutting edge content centred on brand excellence, digital pioneers, sports governance, commercial innovation and, new for 2016, eSports. With 1,800 director level executives across 55+ sports and over 50 countries it’s the most senior and biggest international sports business summit in the world.
Source: Leaders
Proofread by Sean O Diobhilin
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