Suning buys into sports data company

At the press conference of Series A Funding and Seminar of Sports Data held in Shanghai yesterday (25th May), CHAMPION announced that Suning Culture & Investment Management Company has become an official shareholder of CHAMPION. Co-operation will involve data collection and analysis in clubs, PPTV Sports and youth training teams.

Founded in 2003, CHAMPION is a sports technology company that focuses on R&D, data collection and analysis. It provides data services with products including Cloud Platform, Soccer Master, Mobile Products and Media Master. CHAMPION has in the past been a partner of the Chinese Super League, Alisports, PPTV and many Chinese sports giants.

Analysts believe that the recent move will add the business of sports data to Suning’s sports ecosystem. On the one hand audiences of PPTV Sports will be able to have a better understanding of sports events thanks to its data services while on the other hand Jiangsu Suning FC will benefit from data support in the development of tactics, players management, coach selection and many others.

Source: 21CN Sports

Proofread by Sean O Diobhilin