Sina Sports secures media deal with YouthStream

Sina Sports, one of the leading sports media companies in China, has recently announced a digital media partnership deal with Youthstream.

Under the agreement, Sina Sports will become an official Chinese digital media partner of MXGP. The deal will enable Sina Sports to screen MXGP’s “Behind the Gate” series, a 26-minute magazine show that features race highlights and behind-the-scenes activity at each and every round of the 2016 FIM Motocross World Championship. As revealed, Sina Sports will unveil the first episode to Chinese fans on its racing channel early next month.

Youthstream is the company that manages the exclusive television, marketing and promotional rights of the FIM Motocross World Championship.

Sina Sports, as one of the most popular online sports platforms in China, has the license to screen a range of major sports leagues and events, including European Champions League, English Premier League, NFL, UFC etc.

Source: Sina Sports

Proofread by John Devlin.