Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
China’s Rastar Group has announced that it has set up a sport unit, EZ Sports, after its Hong Kong unit’s 64.348 million euro acquisition of 50.1 percent stake in Spanish football club Espanyol, according to a news reports from Enorth.com.
“The acquisition will create a broader effort for Rastar Group. Apart from ensuring the financial stability of the Barcelona-based club, our group will team up with Espanyol and focus on the exploitation of Chinese market through soccer training and travelling and sponsor advertising service,” Yang Nong, executive assistant to CEO of Rastar Group said in an interview.
The newly-established sports unit will be in charge of sports business development, including sports marketing, sports media and sports travelling.
The set-up marks the emerging of specialized platform which is centered on sports marketing and sports service.
The head of EZ Sports said that the first step for EZ Sports is to create a cross-border sports marketing agency based on its “internet + sports” strategy through the introduction of European sports marketing system and leveraging expertise of EZ Medias on online marketing.
Source: Sports Enorth
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Schalke 04 to open offices in China and US
26 Jan 2016
HBN to acquire Euroleague Basketball's promoter in China
01 Dec 2015
Keep gains C+ strategic investment from Tencent
17 Aug 2016
Leading eSports club EDG receives tens of millions in CNY Pre-A round funding
04 May 2018
ORG buys into AJ Auxerre for €7 million
08 Aug 2016
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...