Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
The International Boxing Association (AIBA) last Saturday announced the signature of a Memorandum of Understanding (MOU) with Ali Sports.
This strategic MOU agreement will see the two world-class entities establish a model for cross-border investments and value increase for all AIBA Boxing competitions.
Established in September 2015, Ali Sports, mostly backed by the Alibaba Group, is devoted to building a base platform for the international community sports economy with a digital marketing model to maximise the value of sporting events. Ali Sports is built around a value chain of 5 pillars: event management, venue commercialization, sports media outlets, gaming and e-commerce.
Through the MOU, Ali Sports intends to promote boxing as part of a healthy lifestyle and encourage more people, including women, to take up regular physical activities and make sport a central part of their personal environment.
As their exclusive partner for the next 20 years, Ali Sports is set to work closely with the AIBA to pursue the development of boxing in all its forms and to ensure that Boxing remains one of the most entertaining and appealing sports the world over.
Source: Aiba.org
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Top La Liga officials visit Evergrande Football School
14 Dec 2015
MiaoHi Sports sign deal with Football Corp.
31 Aug 2016
eSports to be officially included at 2022 Hangzhou Asian Games
18 Apr 2017
CFLD signs five-year sponsorship with Beijing Marathon
24 Jul 2017
China’s soccer club names Luis Figo as Honorary President
29 Jan 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...