VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
JD Finance, a subsidiary of China’s e-commerce giant JD, yesterday (January 13) became an official partner of the 2016 Chongqing International Marathon, otherwise known as China’s National Marathon Championship, after signing a partnership deal with the event’s organizing committee.
Under the agreement, JD Pay, the payment system of JD Finance, will be implemented for competitors registered ahead of the competition. In addition,JD Finance will give away sports insurance for all participating runners and working staff. As well as promotions, JD Finance will help market the event via their online channels.
An unnamed official of JD Finance noted that associating with sports will be a new field for brand promotion in the future.
“The partnership with Chongqing Marathon is just the beginning of JD Finance’s association with sports this year,” said the official, “JD Finance will take part and play a role in a variety of long-distance running events and other sports across the country.”
The 2016 Chongqing International Marathon, with Changan Auto as the title sponsor, will take place during the third week in March. It is seen as a dry run for the upcoming 2016 Olympic Games in the summer.
Source: 21CN
Proofread by John Devlin.
Related coverage
Yunnan Province welcomes its first ever professional marathon running club
21 Mar 2018
83 more marathon events held in China in 2015
11 Jan 2016
Haier sponsors Qingdao Marathon
27 Oct 2017
Will marathon become China's No.1 sporting event?
26 Aug 2015
Xtep and Wisdom will obtain 10 billion profits
24 Jun 2015
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports
loading...