“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

The Chinese Athletics Association (CAA) said yesterday that they have reached an agreement with Wanda-backed Infront China.
The agreement, announced at the Marathon Gala China 2015 in Guangzhou, will see Infront China become a partner of Chinese marathon events.
As reported in news stories, in 2016 the two sides are to launch the Happy Run-Chinese 10k Championships. This leading event will consist of six events during the year. The tournaments will be open to beginners as well as professional runners. In the near future, the amateur runners will be able to compete with professional athletes in the same arena.
In the past two years, Infront has created its own Happy 10k Run, a series of events that aim to encourage beginners and cater for an ever-increasing number of runners. As Hongtao Wu, Fashion Sports Executive of Infront, said at the gala, the 10-kilometer run will play an important part in the Chinese marathon system.
Source: Netease
Proofread by John Devlin
Related coverage
Atletico Madrid to open 200 stores in Wanda Malls throughout China
12 Feb 2015
Alisports secures four-year marketing rights for Hangzhou Marathon
23 Apr 2018
Jack Ma: A trouble maker in the football industry
01 Feb 2016
Wisdom named as CAA-backed marathons operator
12 Jan 2016
Wanda Group sign with Abbott World Marathon Majors
27 Apr 2017
More from Yutang Sports
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
Yutang Sports
Chinese website
loading...