Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
The Happy Gym press conference and sponsorship signing ceremony was held yesterday in Beijing. Organized by the gymnastics center of the General Administration of Sport, the ceremony was attended by executives and sports officers. Yang Wei, the promotion ambassador and former Olympic gymnastics champion, together with his son Yang Yangyang, were also in attendance at the press conference.
Luo Chaoyi, director of the center, said in his keynote speech that the Happy Gym project differentiates itself from other projects in terms of entertainment, diversification and participation. It is aimed to promote the expansion of gymnastics and gymnastic clubs in China. The project was initiated in 2014. As of now, there are around 20 Happy Gym clubs across the country.
The ceremony also saw the project operator sign sponsorship deals with three Chinese sporting equipment companies namely Shandong Kangnas, Taishan Sports and Zhejiang Sporting Goods Company. According to the deals, the sponsors will provide the project with sports equipment at a 40% discount and provide sporting facilities to some kindergartens andschools.
In addition, the state gym center has agreed to strike a strategic partnership deal with the China Women Activity Center and the Happy Gym Investment Company. The three sides will strive for the development of gymnastics in China.
Source: Tencent
Proofread by John Devlin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Promax sponsors Chinese modern pentathlon national team
29 Jan 2015
PEAK Sport to sponsor Nigeria Basketball Federation
07 Jul 2016
China's university sports: 33 sponsorship deals are simply not enough
15 Jul 2015
Alibaba Group planning to buy into Sina Sports
12 Aug 2015
Barclays’ Global Sponsorship Group leader Nathan Homer: China is an unmissable market
16 May 2016
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...