SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29

The Happy Gym press conference and sponsorship signing ceremony was held yesterday in Beijing. Organized by the gymnastics center of the General Administration of Sport, the ceremony was attended by executives and sports officers. Yang Wei, the promotion ambassador and former Olympic gymnastics champion, together with his son Yang Yangyang, were also in attendance at the press conference.
Luo Chaoyi, director of the center, said in his keynote speech that the Happy Gym project differentiates itself from other projects in terms of entertainment, diversification and participation. It is aimed to promote the expansion of gymnastics and gymnastic clubs in China. The project was initiated in 2014. As of now, there are around 20 Happy Gym clubs across the country.
The ceremony also saw the project operator sign sponsorship deals with three Chinese sporting equipment companies namely Shandong Kangnas, Taishan Sports and Zhejiang Sporting Goods Company. According to the deals, the sponsors will provide the project with sports equipment at a 40% discount and provide sporting facilities to some kindergartens andschools.
In addition, the state gym center has agreed to strike a strategic partnership deal with the China Women Activity Center and the Happy Gym Investment Company. The three sides will strive for the development of gymnastics in China.
Source: Tencent
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Huawei extends Ajax Cape Town sponsorship
24 Jul 2015
World Mahjong Limited ink with Le Sports
17 Feb 2016
LFP agreed a partnership with nutrition brand Kingdomway
22 Apr 2015
Huawei partners with Norwegian Ski Federation
22 Dec 2015
Potential for exponential growth in Chinese sports industry
07 Dec 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
Chinese website
loading...