Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
The Happy Gym press conference and sponsorship signing ceremony was held yesterday in Beijing. Organized by the gymnastics center of the General Administration of Sport, the ceremony was attended by executives and sports officers. Yang Wei, the promotion ambassador and former Olympic gymnastics champion, together with his son Yang Yangyang, were also in attendance at the press conference.
Luo Chaoyi, director of the center, said in his keynote speech that the Happy Gym project differentiates itself from other projects in terms of entertainment, diversification and participation. It is aimed to promote the expansion of gymnastics and gymnastic clubs in China. The project was initiated in 2014. As of now, there are around 20 Happy Gym clubs across the country.
The ceremony also saw the project operator sign sponsorship deals with three Chinese sporting equipment companies namely Shandong Kangnas, Taishan Sports and Zhejiang Sporting Goods Company. According to the deals, the sponsors will provide the project with sports equipment at a 40% discount and provide sporting facilities to some kindergartens andschools.
In addition, the state gym center has agreed to strike a strategic partnership deal with the China Women Activity Center and the Happy Gym Investment Company. The three sides will strive for the development of gymnastics in China.
Source: Tencent
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
China martial arts expands in US
04 Jan 2015
Tibet Water becomes official partner of Liverpool FC in China
25 Jul 2017
Shanghai Marathon extend Nike deal
04 Feb 2016
First Taiwanese sponsor for 2015 National Youth Games
04 Aug 2015
How do financial enterprises use sports marketing?
18 Jul 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...