SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Alcatel OneTouch, a mobile phone brand within TCL Communication, announced a new multi-year partnership deal with Major League Soccer club the New York City FC (NYCFC), majority owned by City Football Group.
Under the deal, the Chinese brand will serve as the club’s official mobile phone partner. Alcatel OneTouch will focus on pre-game and in-game fan experiences, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.
The financial terms of the deal haven’t been disclosed. Apart from the deal, the company has struck partnership deals with MLS sides LA Galaxy and Toronto FC.
"We are proud to announce our partnership with ALCATEL ONETOUCH as we reach the close of our inaugural season and are excited to be working together on our journey into the seasons ahead," said Tom Glick, President of New York City FC. "Together with ALCATEL ONETOUCH, we are going to do more for our great fans and continue building the passion for soccer in New York City."
Source: PR Newswire & Sportspro
Related coverage
Jet Li and Jack Ma expands Taiji Zen
14 Jul 2015
First ever satellite TV channel dedicated to Chinese football reform launched
30 Mar 2018
Meizu launched Guangzhou Evergrande edition smart phone
14 Aug 2015
Nike officially replaced Adidas as Chinese football partner
04 Jan 2015
CSL ambassador to boost China’s youth football
12 Jul 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...