Haier partners with Indian Super League club

Haier, a Qingdao-based international home appliances and consumer electronics brand has announced its strategic partnership with the Chennaiyin FC team, making it the second year of association with Indian Super League,according to reports from Indian newspaper Finance India Everyday.

The Chennaiyin FC team, which is owned by Vita Dani, actor Abhishek Bachchan, and cricketer MS Dhoni, has over the past one year gained a lot of popularity with football fans across the country.

As part of the partnership, the team will be wearing the new jersey which features Haier's logo in front on the right hand side.

Haier will also gain significant brand exposure around the grounds in form of in-stadium branding, perimeter board branding and all other benefits to gain visibility during the entire tournament.

Commenting on the partnership, Mr. Eric Braganza, President, Haier Appliances (India) said, “We are delighted to be a part of Indian Super League for its second season. Our passion and commitment continues to strengthen for a fascinating sport like Football which demands its players and fans to be agile, bold, dynamic and tenacious. 

At Haier, we endeavor to chase dreams to realizing and achieve them. This association is a step closer to our audience, whose attributes resonate with those of Football. We are ecstatic that we can now bond with our audience at a more personal level and enjoy the spirit of football together.”

Source: Finance India Everyday