VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The ongoing Shanghai Rolex Masters and the Australian Open announced a strategic tie-up on Tuesday that will mark the two tournament become each other’s event partner.
Under the agreement, the sides will collaborate in various aspects including tournament promotions, commercial partnership together with resources share and visitor exchanges.
Tennis Australia Commercial Director Richard Heaselgrave revealed in Shanghai that organizers of the two tournaments are in talks on commercial cooperation together with sports tourism projects and personnel exchanges.
In addition, the sides will also share resources regarding TV broadcasts. The Australia Open has reached agreements with 6 Chinese TV stations led by CCTV for the rights to broadcast the events for the upcoming season, according to Heaselgrave.
The Shanghai Rolex Masters is the exclusive ATP 1000 event based in Asia while the Australian Open is the only Grand Slam event held in Asia-Pacific area.
Source: Shanghai Daily
Related coverage
FC Barcelona and Oppo made official partnership agreement
01 Jun 2015
Xtep and Wisdom will obtain 10 billion profits
24 Jun 2015
CSL names TAG Heuer official timekeeper
02 Mar 2016
Xtep to sponsor Tianjin Team at 13th National Games
04 Aug 2017
Club Italia Master links with Chinese sports company
08 Mar 2016
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...