Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
China, with more than 1.3 billion people, is a very attractive market for European football clubs and Spanish clubs such as Real Madrid, Barcelona, Atletico Madrid and Valencia, are the most popular clubs being after by Chinese patrons.
China has a great presence in La Liga and has been involved in some way with almost all the clubs in the top division of Spanish football. 16 out of 20 La Liga clubs have ownership, sponsorship or other commercial relationship with Chinese individuals or companies, according to AS. Although the figures are confidential in many cases, it is estimated that the Chinese agreements with Spanish clubs are worth more than 100 million euro a year.
In some cases, revenue streamed from the relationship is even more lucrative than income from TV rights. Real Madrid, for example, 244 million euro was collected from marketing rights deals in 2014-15 season, accounting for 37% of the 660 million overall revenue. And only 140 million euro was from TV rights.
So clear is it for la Liga clubs that China is the best business partner to have. A few weeks ago Javier Tebas, the La Liga president, visited China and signed a big deal with Kingdomway, a hi-tech company based in Xiamen, making the brand their new sponsor in Asia. The deal actually includes seven different deals.
Source: AS
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
16 Aug 2015
Asian women's boxing championships to open in China
08 Jun 2015
Mercedes-Benz partnered with Laureus in China
16 Apr 2015
24 Oct 2016
LaLiga unveils its new sound identity by Lucas Vidal
26 Jul 2019
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...