Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

West Brom are set to be taken over before the first game of the season by new Chinese owners who have agreed to pay in excess of £150million.
Albion have confirmed they have entered into an exclusive agreement to sell the Midlands club.
Baggies owner Jeremy Peace has decided to cash in on his 88 per cent stake after receiving a massive offer from the Far East.
But Peace is keen to preserve his legacy at the debt-free club after buying them in 2003 and turning them into an established Premier League club.
And he has verbally insisted on retaining manager Tony Pulis, who has never been relegated before.
The new wealthy owners are believed to be an ambitious Chinese investment group who have funds for new players in the transfer window in order to help the club progress.
The sale of the club is not expected to affect Tony Pulis' summer transfer plans. Peace said: "This process should be completed by the end of this month and in the meantime, the club wishes to assure supporters preparations for the new season will remain unaffected."
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
China to have further cooperation with the US in sports
26 Jun 2015
Sports investment in China will pay off
15 Jun 2015
UK-China Football Development Forum advances soccer hopes
19 Sep 2015
Rumours: CMC-backed Whaley to acquire CSL media rights
18 Feb 2016
A golden age for marathon industry in China?
06 Nov 2015
More from Yutang Sports
SportAccord Convention in Baku postponed
03 Apr 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...