Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
English Premier League side Arsenal have signed a three-year partnership with Chinese lottery provider DJI Holdings.
The agreement sees the company, which develops, promotes and distributes authorised sports and welfare lottery products in China, become the soccer club’s official lottery partner in the country.
Under the terms of the deal, DJI will offer fans and participants weekly prizes, including team merchandise and tickets to attend matches at Arsenal’s Emirates Stadium. Sports lottery players in China will also have access to a range of exclusive Arsenal content on a regular basis throughout the term of the agreement.
DJI is available to lottery players online, via mobile and through retail stores across China, with proceeds used to support causes, including the development of soccer, at a local level.
Arsenal’s chief commercial officer, Vinai Venkatesham, said: “We have a big fan following in China and this partnership is a result of a lot of work growing our presence there.
“We have toured China twice and have developed significant on-line followings through social media platforms and dedicated local language website.”
Darren Mercer, the chief executive of DJI Holdings plc, said: “This is an exciting partnership of two international players at the top of their game.
“DJI is committed to being the leading provider of lottery content in China and its robust, versatile technology platform makes it ideally placed to support top-flight football clubs like Arsenal as they seek to engage with fans through fast growing digital channels, particularly mobile.”
By Mike Kennedy, taken fromSportsPro.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Le Sports -MLB alliance, a win-win strategy
11 Jan 2016
China's firm Q-bao and Real Sociedad moving hand in hand
27 Apr 2015
Royal Hong Kong Yacht Club and Rolex extend long-standing partnership
18 Jun 2015
Sina Sports seals deal with FEI
28 Jul 2016
SCP partners with ECADInt to build football academy in China
30 Nov 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Yutang Sports
loading...